Julius Tart Optical is a brand newly established together between Richard Tart, nephew of Julius Tart & the Light Co. Ltd., to maintain the ambitions of Julius as founder of Tart Optical Enterprise in 1948. Creating a Re Birth of the brand was the only way cleanly identify the Tart Family's heritage and offer the family and brand history to the world.
Richard has a track record of involvement in factory and marketing operations at Tart Optical and has preserved documents, materials, period correct frames and is the sole surviving TART family member sustaining Julius's History & intent. Richard has provided Uncle Julius' Last Will and Testament, which gave all assets to Richard and his sister Jody.

Based on the documentation that Julius left and Richard's full account of history and his time both working in the factory as a young man and doing sales of TART in New York City. Together we have created Period-Correct spec. frames, re-creating hardware but utilizing superior TAKIRON Acetates. While retaining Julius' vision, Julius Tart Optical will continue achieving the re-creation and evolution of the good old days. T
he Brand Logo and frames both carry Julius Tart's signature in order to clearly identify the brand.

From its start in 2016, Julius Tart Optical is making its debut at SILMO celebrating Uncle Julius. The Story of Julius Tart is, "From Rags to Riches to Rags" and this year, 2016 he would have been 102. We hope with this launch he will be remembered & respected for what he did in New York City Post World War II .
We will strive to infuse the brand with the amazing Golden Era of New York City from the 1950's to the 1970s: Jazz fueled HOT & BLUE.