YVES SAINT LAURENT - JLC OPTICIEN LUNETIER
SAUVAGE
August 8, 2024
LUTÈCE
August 8, 2024
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Founded in 1961, Yves Saint Laurent is one of the most important fashion houses of the 20th century. Originally a Maison de Haute Couture in 1966, Yves Saint Laurent revolutionized the links between fashion and society by creating high-end garments produced on a larger scale than exclusive collections.

Since its inception, Yves Saint Laurent's influence has extended beyond the fashion industry. Over the years, its founder, couturier Yves Saint Laurent, has established himself as one of the leading personalities and designers of his century.

The revolutionary spirit that characterizes the House's DNA was a forerunner in its field. Saint Laurent's status as a leading fashion house is distinguished by a highly individual identity and assertive codes that remain timeless. Saint Laurent is one of the world's most prestigious and exclusive luxury brands.

Under the creative supervision of Anthony Vaccarello and the direction of Francesca Bellettini, the brand has built a solid foundation for its development and continues to evolve to further strengthen its influence in the market.

This firmly established strategy will enable Saint Laurent to grow further and assert itself in the 21st century as a brand with a resolutely distinct identity.

Saint Laurent's ready-to-wear collections, characterized by their simplicity and return to basics, inspire the new spring-summer 2024 collection with a subtle balance between the classic and the bold, the timeless and the modern. New geometric shapes, oversize and vintage silhouettes are featured. The low temples, already present on the Léon model in the Autumn-Winter 2023 collection, are revisited on the DUST & SOLACE communication models for the Spring-Summer 2024 season.

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